Background

Barry’s, the world-renowned high-intensity interval training brand, set its sights on Dublin for its latest expansion. To ensure a powerful market entry, we combined strategic partnerships, influencer engagement, and high-visibility events to connect with Dublin’s wellness and fitness community.

Our Approach

1. Strategic Partnerships
We collaborated with key figures in the wellness and content creation space to anchor Barry’s in Dublin’s fitness culture from day one.

2. Takeover Classes
To celebrate the launch of Stanley’s new studio space in Dublin, we hosted takeover classes that showcased Barry’s trademark energy. These sessions brought together influencers, trainers, and fitness enthusiasts, creating an authentic and buzz-worthy community moment.

3. Local Market Adaptation
Our launch strategies were refined to align with Dublin’s fitness habits, social media culture, and event preferences, ensuring maximum local relevance.

Results

• Influencer Takeover Reach: Over 1 million trackable impressions on Instagram.

• Social Growth: The Dublin studio grew to 8k followers on Instagram within just a few months.

• Community Engagement: The launch events cemented Barry’s as a must-visit fitness destination for Dublin’s active lifestyle audience.

Key Takeaway

By blending Barry’s global brand power with hyper-localised strategies and high-impact events, we achieved a launch that resonated with Dublin’s market and set the studio up for rapid growth.