Background

From 2024, we partnered with Stanley 1913 to create a series of high-impact wellness activations that seamlessly integrated their iconic hydration range into the hands of influential press, tastemakers, and consumers. The goal: cement Stanley’s position as a leading lifestyle and wellness brand in the UK and Europe.

Our Approach

We curated 12+ premium sold-out activations over 6 months, partnering with elite lifestyle brands including SoulCycle and Soho House. Each event delivered elevated, immersive experiences designed to:

• Drive product trial and brand love.

• Build a passionate community.

• Maximise social visibility.

Impact & Results

Community Growth

• 3K+ new community members - 1K joined in the first few months alone.

• 93-person average waitlist per event.

Cultural & Social Reach

• 4.2M+ total social reach, including 2M impressions from organic shares.

Engagement & Participation

• 532 participants in the Stanley Wellness Walk.

• 100% sell-through rate across all events.

Business Impact

• Success of the activations directly led to the full platform launch of Stanley Sessions in 2025.

Outcome

The overwhelming success and visibility of the 2024 events led to the full platform launch of Stanley Sessions - a dedicated brand property that now continues to grow in 2025 and beyond.

We’re proud to still be at the helm, expanding Stanley Sessions and building its influence as a leading wellness and lifestyle platform.