The Challenge
Stanley 1913 wanted to solidify its position in the premium golf and lifestyle space, perfectly timed with its PGA Tour partnership announcement. The opportunity? The Manors Golf Sicilian Classic 2025 at the Verdura Rocco Forte Resort, Sicily - a high-profile platform to reach a male-dominant yet aspirational audience.
Our Mission
As the Official Hydration Partner, Stanley 1913 partnered with WELLHAUSS to create an activation that:
Elevated brand credibility among golf and lifestyle audiences.
Introduced wellness as a core pillar of the brand.
Delivered high-value networking opportunities and content for long-term brand use.
Our Approach
1. Strategic Brand Placement
We ensured Stanley’s presence was front and center - from welcome drinks to on-course hydration stations, and across every key touchpoint throughout the tournament.
2. Elite Guest Engagement
We curated an influential guest list including professional golfers, sports talent, lifestyle creators, and media - collectively reaching 8.5M+ followers.
3. Premium Wellness Experience
Guests enjoyed fully booked strength & conditioning and physiotherapy sessions led by elite performance coaches, positioning Stanley as a brand that champions both sport and wellness.
4. Content-Driven Activation
We captured 300+ professional images, 40+ high-quality videos, and over 100 UGC-style assets for Stanley’s evergreen marketing use.
The Results
8.5M+ total social reach
2.5M accounts reached during the event
100% attendee engagement - every guest posted content tagging Stanley
Strengthened relationships with key figures in golf, sport, and lifestyle
Elevated brand perception as the go-to premium hydration brand
The Impact
This activation wasn’t just about a golf tournament - it was a seamless blend of sport, lifestyle, and wellness that left a lasting impression. Stanley walked away with stronger industry relationships, a library of high-quality content, and a reputation firmly cemented in the premium sports and lifestyle arena.